Web Analyst

  • Job Type: Permanent
  • Location: Dublin City Centre
  • Category: BA/PM Senior Appointments
  • Salary: Negotiable

Title

Web Analyst

The Role

My Client are a media company based in Dublin City Centre and are currently seeking an Web Analyst.

The Web Analyst will translate business requirements into automated systems for stakeholders.  You will act as an internal expert on Google Analytics (GA) capabilities and Google Tag Manager (GTM) site tagging.  You will analyse and evaluate onsite performance from multiple traffic sources (paid, organic, email, etc) and identify key opportunities to drive meaningful growth and engagement.  Ideally you will have the ability to dig to a granular level on audience targeting and alignment of customer journey. 

Apply for the Web Analyst role above or contact Colleen Quigley for more information.

As Web Analyst you will also be responsible for:

  • Managing the deployment of GA through GTM across a large number of websites.
  • Assisting with QA effort of all tagging throughout the site.
  • Interpreting data, analyzing results using statistical techniques and provide ongoing reports.
  • Analyzing and providing actionable insights to identify opportunities to improve online content effectiveness and user experience
  • Being responsible for measuring and following up the success of changes to our products
  • Ensuring reliable tagging and tracking to support accurate measurement and data validations – see issues to resolution
  • Creating and maintaining weekly and monthly performance dashboards
  • Continuously raising the standard of reporting and insights-sharing
  • Managing ad-hoc analytics queries and train internal users to run standard reports
  • Documenting business and technical solutions
  • Aligning and working closely with design and product teams to implement key testing plan and improvement throughout onsite experience
  • Use data to define CRO test strategy
  • Working with Product Owners to implement CRO tests and report on the results
  • Working  with Product Owners to ensure implementation of winning A/B tests
  • Handling ad hoc data requests from numerous stakeholders

Requirements

  • BA in Digital Marketing, Business, Economics, Mathematics or previous work experience in a similar role
  • In-depth expertise in Google Analytics and Web Analytics
  • Experience working in A/B testing tools like Convert
  • Hands-on experience working with different unified tagging tools such as Google Tag Manager
  • Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels
  • Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels
  • Experience and interest in conversion optimization, split- and multivariate testing
  • Strong problem-solving skills; ability to develop and use structured approaches to identify root causes and recommend resolutions
  • Proficiency in Microsoft Excel and data manipulation for results
  • High attention to detail and ability to work in a structured way.
  • Proactive with the ability to work autonomously.
  • Strong communication skills of priorities and collaboration across cross-functional teams

If you are interested in learning more about this role and happy to be represented by Solas IT please email me with your CV colleen.quigley@solasit.ie. Alternatively please call me on 00 353 1 5367381

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Colleen Quigley

Colleen Quigley

Colleen brings a personable and extroverted approach to her role as an IT consultant which is complemented by her third level BSC Honours degree educational background. Colleen has a vast range of experience in her career to date, most notably within the hospitality, food & nutrition and particularly the recruitment industry, where she has previously worked for Hays recruitment in Perth Australia. Colleen is an extremely organised, competitive, individual with a passion for ensuring that each of her individual clients and candidate pre-requisites are dealt with in an efficient and satisfactory manner. Colleen likes to spend her spare time keeping fit and spending quality time with her family.

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